Email deliverability
I help newsletters and SaaS teams fix the authentication, reputation and list problems that quietly send their email to spam. By day I look after email delivery at Ghost: about 2 billion emails a year.
Most domains I check have at least one of these. Few people notice until open rates drop.
Sound familiar?
Nothing changed on your side, but Gmail started putting you in spam.
A bounce message mentions Spamhaus or Microsoft and you're not sure what to do next.
p=none for yearsYou set it up once, and nobody has looked at the reports since.
Marketing, product, billing and support email all share one domain, with an SPF record nobody fully understands.
Services
Every engagement ends with a written report: what's wrong, why it matters and what to fix first, in plain English.
A thorough check-up for your newsletter's deliverability, with a call to talk it through.
For when you're already in trouble: landing in spam, blocklisted, or bouncing.
A complete review of every system that sends email as your company, written for your engineers.
p=rejectGet from monitor-only to full enforcement without blocking your own email.
quarantine to rejectA monthly retainer for teams who want an expert on call: async questions, monitoring and a monthly review.
How it works
Tell me what's going wrong. I'll check your setup first, then we'll work out the likely cause and what to fix. No pitch if there's nothing worth fixing.
If there's work to do, I run the full review and deliver a written report with a prioritised fix list.
Your team makes the changes with clear instructions. I'm on hand for questions and to check the results.
What you get
Each report has a summary for decision-makers, a scorecard, detailed findings with evidence, and an action plan ordered by impact and effort.
It isn't a wall of red. You'll also hear what's working well.
About
I'm a software engineer who ended up specialising in email. At Ghost, I'm the engineer responsible for email delivery: the platform behind thousands of newsletters, sending about 2 billion emails a year. When inbox placement goes wrong, I'm the one who gets called.
That means I've seen most of the ways email breaks: DNS records that quietly stopped working, blocklistings, reputation dips after one bad send, and lists that grew faster than their engagement. I bring the same engineering approach to your setup: evidence first, then a clear fix.
I'm based in the UK and work with clients anywhere.
Questions
No, and nobody honest can. Gmail, Outlook and Yahoo decide inbox placement using signals they don't publish. What I can do is find and fix everything within your control, which is usually what's causing the problem.
By default, no. I give you exact instructions and your team makes the changes, so you keep control and learn how it works. Hands-on help can be arranged once we've worked together.
Most of them. Deliverability comes down to the same DNS, reputation and list fundamentals whichever platform you use. I regularly work with Mailgun, Amazon SES, SendGrid, Postmark, Mailchimp, Kit, beehiiv, HubSpot and Customer.io.
Please contact Ghost support. Because I work on Ghost's email platform, I don't take Ghost customers as paying clients, and the support team will get your question to the right people.
I reply to messages within one working day, and calls happen on Fridays. I don't offer an emergency response service. If you're in trouble right now, the Spam Rescue starts within a week.
Newsletter services are paid upfront. Larger audits are 50% to start and 50% on delivery. Retainers are billed monthly and can be cancelled with a month's notice.
Send me your domain. I'll take a look before we talk, and you'll leave the call knowing the top three things to fix, whether or not we work together.